logo & font resources

Briefly discuss one resource about logos or fonts from the class website or from your own research that you’ve found to be helpful. Please include a link if you mention a specific website.

27 thoughts on “logo & font resources”

  1. One resource that I found to be particularly useful for the logo design exercise is Google fonts. At first I was a bit skeptical of the site and not sure how much useful content it would offer, but I was pleasantly surprised by how easy it was to navigate and discover a wide range of fonts. This is a website I would definitely recommend if you are feeling pressed for time, which I know many students are, because you can type in your initials and instantly see numerous samples of the text in various fonts. I also had no issues downloading fonts into Microsoft Word and using them for logo exercise #1. Finally, the fonts I used from this website were ultimately the ones I thought looked the best with my “GS” initials, and I will likely continue to rely on Google fonts as we proceed with the rest of our brand style guides.

    Link to site: https://fonts.google.com

  2. Personally, I have found that Adobe Fonts and DaFont are the best resources for logo design. Adobe Fonts divides their “Browse Fonts” page into different styles, from futuristic to Western to funky and more, so you can easily identify the aesthetic you want and select from a pool that carries that style. You can also look specifically at serif or sans serif or script fonts, and you can even select the line weight, height, width, and more.

    Sometimes, the abundance of choices can feel overwhelming. For me, a useful method for selecting fonts has been to research different typography choices and layouts on Pinterest, identify which ones I think will fit my BSG style the best, and then using those notes to narrow down and select fonts from the resources.

  3. I found that DaFont had many great “fancy” fonts available for download (https://www.dafont.com/mtheme.php?id=1). Google has a wide array of professional looking serif and sans-serif fonts, but DaFont has a greater selection of unique/wacky typefaces. This was useful because I’m not quite comfortable designing fonts myself. Instead, I was able to find a couple of fonts that I can modify for my final project. It’s worth mentioning that I’m still trying to think of a design that will bring my logo to the next level. I have been looking at the examples on the Bashooka (https://bashooka.com/inspiration/40-creative-lettermark-wordmark-logo-designs/) resource for inspiration and ideas.

  4. Browsing Pinterest has proven to be a really great resource for me so far, not only to find fonts but also to find monogram logo inspiration. It’s really easy to plug in what you’re looking for into the search bar, and it’ll provide loads of outside sources. The caveat though is that most of the fonts on Pinterest are paid, but they do help you narrow down what you like so you can then find something similar on a free platform like DaFont or Google Fonts. The monogram examples available on Pinterest also show the different effects that you can do with lettering, and how you can make a logo unique to you.

    1. Sara, is there a particular search or page on Pinterest that you’ve found most useful? I can add that to the class website. Thanks!

  5. For my Logo draft, I’ve been using Google Fonts. Google Fonts is very easy to use and navigate, and the fonts translate across all Google products (Docs/Sheets/Slides) so it’s convenient to use. I’ve found that it’s also really simple to download Google Fonts in Adobe Illustrator as well. In regards to logos, I’ve found that browsing Canva’s logo templates are good sources of inspiration. There are a lot of cool designs to choose from for different purposes (business, school, etc.), so there might be something out there that is similar to what you envision.

  6. One resource I found particularly help and insightful was the website, “50 Incredibly Creative Logos with Hidden Meanings” (http://digitalsynopsis.com/design/50-clever-hidden-meaning-logo-designs/#.VCgTya0p-VY.facebook). This resource gives examples of logos with “hidden meanings.” This made me think of my logo as something more that just my initials or my name. My logo should reveal or share something personal, meaningful or related to myself. From the video we watched last week in class, they mentioned a logo has “invisible words.” This is a very accurate way of thinking of logos. I was getting two hung up on the way my logo using “BW” would work. I personally was not a fan of the way the B and the W were working together but when I considered my own personal flair, message, personality and meaning I wanted to portray in my logo, I found an easier coming up with ideas.

  7. One resource about fonts that I’ve found to be helpful is https://www.fontsquirrel.com/matcherator. I like to take screenshots of graphics and other design work that I like and upload them to the site so I can scan the font and save it to my own desktop. This is actually how I’ve found several of my current favorite fonts! I’ve also found that inspect element works really well for websites if there’s a font I like. I’m not very good at using it, but sometimes it also gives styling details such as leading, tracking, and kerning (it just can be difficult to decipher)

  8. In terms of logo resources, I really love the Logo of Letters PDF that Professor Sorapure uploaded. Not only does the article show a variety of ways a lettermark logo can be created, it also details the specific ways the logos were achieved through Illustrator tools. At the end, the article also provides an appendix of all the fonts and colors used in their tutorial. I found this article incredibly helpful in showing the variety of ways two letters can be combined to form an unique logo.
    In terms of font resources, I also love browsing Dafont, Google Fonts, and Adobe Fonts for typefaces as my classmates have mentioned. Recently, I also learned that Adobe has a built-in “Match Font” function in Photoshop. By highlighting a certain group of text, Adobe can help you identify the font used or suggest any fonts in your computer that are similar to the one highlighted. This can be useful when you find a font you love but have no idea what it’s called. (Tutorial here: https://www.makeuseof.com/tag/identify-font-using-adobe-photoshop/)

  9. The most helpful websites for developing my logo so far have been Dafont (for finding quirky fonts that can be easily altered in Illustrator) and Pinterest (for looking at hand-drawn logo inspiration). For identifying fonts anywhere online, I highly recommend getting the Chrome extension called “What Font.” If you are ever curious what font a website uses, you can turn on the extension, hover over the text, and it will let you know!

    1. Hi Alyssa! I also liked the combination of DaFont, for finding fonts that I like and could then manipulate, with Pinterest (I looked at the page from class) where I got a lot more inspiration of how I could do that. I had not heard of this chrome extension before but it is AMAZING. I have been interested in fonts, logos, etc for a few years and always wished that there was a thing like that, thank you so much for sharing this!

  10. In terms of planning out my logo, I found the Before & After PDF on Logos of Letters to be incredibly helpful. The various ways in which the article shows good and bad ways to combine letters to create a logo was extremely helpful when working with my logo possibilities in illustrator. I think this article will become even more helpful in the coming weeks once I start to add color to a possible final logo. Keeping the tips from this article in mind will be important!

    For creating the logo itself, I found google fonts and adobe fonts to both be incredibly helpful and easy. I was able to find far more fonts that inspired me than I anticipated!

  11. My favorite font resources I tend to gravitate toward are Fontjoy and WhatFont. Fontjoy is a free website you can use to autogenerate different font combinations and test font compatibilities for your BSG, website, or any copy-based design. Much like the resource I shared in the BSG color genre presentation, Coolor, Fontjoy allows you to plug in your own copy and randomly shuffle through different font choices until you find the perfect pair. WhatFont, much like the color dropper tool, is a free extension through Google Chrome that can identify what font, class, and size of any word used on a digital interface. For example, if I were to fall in love with the fonts used on Reformation.com’s landing page, I could simply access the extension tool, hover over the site’s copy, and discover that they use New Roman Heavy in 50 px size with 400 weight and 75 px line height. This guy is my favorite!

  12. Looking at Pinterest really helped me find new fonts and inspiration for new ways to think about my ligature! While I spent a good amount of time on Google Fonts and Da Font, I surprisingly found a wealth of wonderful fonts on dafontfree.io. I randomly stumbled upon it while researching and it had so many creative fonts I otherwise might not have encountered. I was thinking about what Professor Sorapure said last lecture about being able to use selected fonts for other parts of our branding, so I’ve also been playing around with the way my first and last time look.


  13. I would also have to say that dafont has probably been my favorite resource to browse for various fonts by far. Not only because of the huge selection but the way that they have organized all of them into the different categories with really interesting descriptors like “groovy” and even an “initials” category, which was really inspiring to look through. The preview feature as well definitely speeds things along in terms of deciding whether or not I want to actually download any of them.

    Additionally, I have found https://dribbble.com/tags/lettermark_logo to be incredibly helpful in thinking about how to craft my initials. I feel like it’s a bit tricky sometimes thinking about what to do with an A and an S since neither have a vertical stroke to build off of, but I’ve found some cool ideas on what to do with these letters on here.

  14. In terms of logo resources, the most helpful and stimulating resources for me is Google Fonts and Pinterest. Google fonts are able to showcase your initials in various types of typographies. Meanwhile, Google Fonts are free to download and are easy to install fonts on my MacBook. In this case, I could find the specific typography that is suitable for my brand adjectives. During this process, I first noticed that it was so hard for me to find an outstanding inspiration because I couldn’t create an attractive pattern with my initials (Z & J). However, when I was browsing Pinterest, I suddenly noticed that Logo exercise is only a process to help us to do the exercise but only meant we could only use the fonts. In other words, I decided to combine my hand-drawn images and fonts together in order to add aesthetic sense and make it more interesting. Pinterest, as an image-only website, provides an effective way to help me to find the topic by searching the keywords, so I can browse plenty of examples to find style inspiration and help me complete the logo creation process.

  15. I love using Font Joy to get inspiration about great font pairings. Sometimes I can pick a great font to start with but have difficulty finding a fitting secondary font. Font Joy is an interactive font generator that is completely free to use. You can enter a font that you like and continue generating a secondary font or start from scratch. The text is fully editable and you have the option to upload your own fonts to experiment with. See the site here: https://fontjoy.com/

  16. Free font resources such as DaFont or 1001 Free Fonts are really helpful resources. They both provide an eclectic array of choices that sometimes it’s hard to choose! I’ve been using both of these websites since high school so I think they are pretty reliable, even though they’re free. In terms of inspiration, I enjoy browsing Pinterest for inspiration. It’s really easy to just type the adjectives for the desired font, and Pinterest shows you a diverse array of graphics and fonts. I could honestly scroll for hours on Pinterest, for graphic design and font ideas!

  17. My peers have all offered amazing resources and like them, I’ve been using Pinterest, behance, and dribbble to spark some inspiration as I’ve been having quite the trouble with pairing my initials. Dafont is definitely my go-to site for finding unique fonts. Personally, for me, I think Adobe Font is a bit limited, however, it is organized very well and super easy to navigate!

  18. In the initial stages of logo design, I used Google Fonts to explore the different categories provided on the website, such as “Display” and “Handwritten,” as well as DaFont to search through a variety of fonts. As I scrolled through endless font styles, I was inspired by the handwritten and clean-looking fonts which compelled me to search for similar styles in Adobe Fonts during my logo design process in the Adobe Illustrator application.

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