Tuesday 1/5: course overview; Nectir set up (we’ll do this in class); begin the BSG Genre Analysis project

  • join the Writing 155a Nectir channel
  • respond to Nectir discussion
  • download the Nectir app (IOS or Android) at the App Store or Google Play Store; instructions are here
  • check out the Nectir Student Guide or submit a support ticket to support@nectir.io if you have questions

assignments (due 1/7):

Thursday 1/7: in-class work on BSG Genre Analysis project

assignments (due 1/12):

  • respond to discussion #2 on collaboration strategies and tools
  • continue working with your team on the BSG Genre Analysis project
  • be prepared to report on how your team will present its findings (e.g., slides, PDF, video, website)
  • read Creating a Brand to Serve, David Anastacio
  • look through some of the examples and explanations of branding in Identity Designed, by David Airey


Tuesday 1/12: in-class work on BSG Genre Analysis project

assignments (due 1/14):

  • respond to discussion #3 on BSG resources

Thursday 1/14: in-class work on BSG Genre Analysis project


Tuesday 1/19: BSG Genre Analysis team presentations!

Thursday 1/21: begin logo design process; in class we’ll watch The Art and Origins of Logo Design; explore font resources at the Resources page

assignments (due Tuesday 1/26):


Tuesday 1/26: feedback on logo options; discuss logo readings; Illustrator Tutorial #1 (Getting Started with Text)

assignment (due Thursday 1/28):

  • complete logo exercise #2 and be prepared to share it in class on Thursday 1/28
  • respond to discussion #5 on logo and font resources

Thursday 1/28: feedback on logo options; Illustrator Tutorial #2 (Shapes)

assignment (due Tuesday 2/2):


Tuesday 2/2: discuss typography readings; links for the in-class writing exercise:

assignment (due 2/4):

Thursday 2/4: more discussion of typefaces

assignment (due 2/9):


Tuesday 2/9: check out these BSG color pages; discuss color readings and resources; Photoshop tutorial #1

assignment (due Thursday 2/11):

  • respond to discussion #7 on color

Thursday 2/11: in-class work on Photoshop tutorial #2 and creating a mood board: download melissa carter modified.psd.zip and this tutorial for creating and modifying a mood board in Photoshop and Photopea

assignment (due Tuesday 2/16):


Tuesday 2/16: feedback on mood boards; Photoshop tutorial #3

assignment (due Thursday 2/18):

  • respond to discussion #8 on imagery

Thursday 2/18: feedback on imagery; creating mockups in Photoshop

assignments (due Tuesday 2/23):

  • complete the mockup exercise and be prepared to share it in class on Tuesday 2/23
  • finalize your color choices and create your color draft; be prepared to share this draft in class on Tuesday 2/23
  • optional: create a page or pages for your imagery section, perhaps using a moodboard
  • look at BSG examples and templates to get ideas for page layout


Tuesday 2/23:  feedback on color drafts and mockups; page layout and InDesign tutorial; check out Nancy Duarte’s slidedocs (templates are also in our Google drive)

video: InDesign tutorial done in class

assignment (due Thursday 2/25):

  • respond to discussion #9 on page design
  • layout sample pages for the logo, typography, and/or color section(s) of your BSG and be prepared to share in class on Thursday 2/25

Thursday 2/25: feedback on page layouts; cover/table of contents design

video: InDesign tutorial done in class

assignment (due Tuesday 3/2):

  • revise page layouts based on feedback
  • create drafts of covers and table of contents and be prepared to show them in class on Tuesday 3/2

assignments (due 1/19):

  • finish your BSG Genre Analysis project and be prepared to present your team’s findings on Tuesday 1/19


Tuesday 3/2: feedback on layouts; focus on writing content and style

assignment (due Thursday 3/4):

  • respond to discussion #10 on writing advice
  • create drafts of the introduction/welcome and mission/style sections and upload them to the shared Google folder by Thursday 3/4

Thursday 3/4: feedback on drafts

assignment (due Tuesday 3/9):


Tuesday 3/9: feedback on BSG drafts, with the BSG rubric in mind

assignment (due Friday 3/12 by 5:00 pm):

  • complete your Brand Style Guide

Thursday 3/11: let’s get ready for Writing 155b!

videos from the class:


  • complete the Brand Style Guide project and upload the PDF to our shared Google folder on or before Friday 3/12 at 5:00 pm

Friday 3/12: Brand Style Guide project due