schedule

WEEK 3

Tuesday 1/24: BSG Genre Analysis presentations!

assignments (due before class on Thursday 1/26):

Thursday 1/26: Identity Designed; discuss brand adjectives; moodboard exercise

assignments (due before class on Tuesday 1/31):


WEEK 4

Tuesday 1/31: discuss typography readings; links for the in-class writing exercise:

assignment (due Thursday 2/2):

Thursday 2/2: more discussion of typefaces; work on typography draft

assignment (due Tuesday 2/7):

  • finalize your typeface choices and create your typography draft; upload it to the “typography draft” folder in our shared Google folder

WEEK 5

Tuesday 2/7: begin logo design process; in class we’ll watch The Art and Origins of Logo Design; we’ll work through  Illustrator Tutorial #1 (Getting Started with Text)

assignment (due 2/9):

Thursday 2/9: watch The Art and Origins of Logo Design; discuss logo readings; feedback on logo options; Illustrator Tutorial #1 (Getting Started with Text)

assignment (due 2/14):

  • respond to discussion #6 on resources
  • create a draft of your logo draft to share in class on Tuesday 2/14

WEEK 6

Tuesday 2/14: feedback on logo drafts;  Illustrator Tutorial #1 (Getting Started with Text); Illustrator Tutorial #2 (Shapes) and possibly Illustrator Tutorial #3 (Fun Stuff)

assignment (due Thursday 2/16):

Thursday 2/16: class cancelled

check out these BSG color pages and these from 2021 students ; discuss color readings and resources; Photo editing tutorial #1: Interface, Filters, & Adjustments

assignment (due Tuesday 2/21):

WEEK 7

Tuesday 2/21: in-class work on Photo editing tutorial #2: Text and creating a mood board: download melissa carter modified.psd.zip and this tutorial for creating and modifying a mood board in Photoshop and Photopea

assignment (due Thursday 2/23):

Thursday 2/23: feedback on mood boards; Photo editing tutorial #3: Selecting & Combining

assignment (due Tuesday 2/27):

  • respond to discussion #8 on color

WEEK 8

Tuesday 2/27: feedback on color palettes; creating mockups in Photoshop

assignments (due Thursday 3/2):

  • complete the mockup exercise and be prepared to share it in class on Thursday 3/2
  • finalize your color choices and create your color draft; be prepared to share this draft in class on Thursday 3/2
  • optional: create a page or pages for your imagery section, perhaps using a moodboard

Thursday 3/2:  feedback on color drafts and mockups; page layout video and InDesign tutorial

assignment (due Tuesday 3/7):

  • read The Big Four
  • respond to discussion #9 on page design
  • layout sample pages for the logo, typography, and/or color section(s) of your BSG and upload them to the “page drafts” folder in our class Google drive for class on Tuesday 3/7

WEEK 9

Tuesday 3/7: feedback on page layouts; covers/table of contents design

assignment (due Thursday 3/9):

  • create drafts of covers and table of contents and upload them to the “cover toc drafts” folder in our class Google drive for class on Thursday 3/9
  • read through the intro/welcome/about and brand identity/style sections of student BSG examples

Thursday 3/9: feedback on layouts; focus on writing content and style

  • for the intro/welcome and mission/style sections:

assignment (due Tuesday 3/14):

  • respond to discussion #10 on writing advice
  • create drafts of the introduction/welcome and (optional) brand identity/style sections and upload them to the “intro drafts” folder in our class Google drive for class on Tuesday 3/14

WEEK 10

Tuesday 3/14: feedback on drafts

assignment (due Thursday 3/16):

  • create a complete draft of your Brand Style Guide
  • upload the draft to the “complete drafts” folder in our class Google drive for class on Thursday 3/16

Thursday 3/16: feedback on BSG drafts

assignment (due Friday 3/17 – Wednesday 3/22 at 5:00 pm):

  • complete the Brand Style Guide project and upload the PDF to our shared Google folder on or before Friday 3/17 – Wednesday 3/22 at 5:00 pm

Friday 3/17 – Wednesday 3/22 at 5:00 pm: Brand Style Guide project due


WEEK 1

Tuesday 1/10: class cancelled

Thursday 1/12: course overview; begin the BSG Genre Analysis project

assignments (due 1/17):


WEEK 2

Tuesday 1/17: discuss reading; in-class work on BSG Genre Analysis project

assignments (due 1/19):

  • respond to discussion #2 on collaboration strategies and tools and/or discussion #3 on presentation strategies
  • continue working with your team on the BSG Genre Analysis project and decide how your team will present its findings (e.g., slides, PDF, video, website)
  • read Creating a Brand to Serve, David Anastacio

Thursday 1/19: discuss collaboration and presentation strategies; in-class work on BSG Genre Analysis project

assignment (due before class on 1/24):

  • look through some of the examples and explanations of branding in Identity Designed, by David Airey
  • finish your BSG Genre Analysis project and be prepared to present your team’s findings on Tuesday 1/24