schedule

WEEK 1

Tuesday 1/4: course overview; begin the BSG Genre Analysis project

assignments (due 1/6):

Thursday 1/6: in-class work on BSG Genre Analysis project

assignments (due 1/11):

  • respond to discussion #2 on collaboration strategies and tools
  • continue working with your team on the BSG Genre Analysis project
  • be prepared to report on how your team will present its findings (e.g., slides, PDF, video, website)
  • read Creating a Brand to Serve, David Anastacio

WEEK 2

Tuesday 1/11: discuss reading; in-class work on BSG Genre Analysis project

assignments (due 1/13):

  • respond to discussion #3 on presentation strategies
  • look through some of the examples and explanations of branding in Identity Designed, by David Airey

Thursday 1/13: discuss presentation strategies; in-class work on BSG Genre Analysis project

assignment (due 1/18):

  • finish your BSG Genre Analysis project and be prepared to present your team’s findings on Tuesday 1/18

WEEK 3

Tuesday 1/18: BSG Genre Analysis presentations!

assignments (due Thursday 1/20):

Thursday 1/20: discuss brand adjectives; Canva moodboard exercise

assignments (due Tuesday 1/25):

WEEK 4

Tuesday 1/25: discuss typography readings; links for the in-class writing exercise:

assignment (due Thursday 1/27):

Thursday 1/27: more discussion of typefaces; work on typography draft

assignment (due Tuesday 2/1):

  • finalize your typeface choices and create your typography draft; upload it to the “typography draft” folder in our shared Google folder

WEEK 5

Tuesday 2/1: begin logo design process; in class we’ll watch The Art and Origins of Logo Design; we’ll work through  Illustrator Tutorial #1 (Getting Started with Text)

assignment (due 2/3):

Thursday 2/3: watch The Art and Origins of Logo Design; discuss logo readings; feedback on logo options; Illustrator Tutorial #1 (Getting Started with Text)

assignment (due 2/8):

  • respond to discussion #6 on resources
  • create a draft of your logo draft to share in class on Tuesday 2/8

WEEK 6

Tuesday 2/8: feedback on logo drafts;  Illustrator Tutorial #1 (Getting Started with Text); Illustrator Tutorial #2 (Shapes) and possibly Illustrator Tutorial #3 (Fun Stuff)

assignment (due Thursday 2/10):

Thursday 2/10: check out these BSG color pages and these from 2021 students ; discuss color readings and resources; Photo editing tutorial #1: Interface, Filters, & Adjustments

assignment (due Tuesday 2/15):

WEEK 7

Tuesday 2/15: in-class work on Photo editing tutorial #2: Text and creating a mood board: download melissa carter modified.psd.zip and this tutorial for creating and modifying a mood board in Photoshop and Photopea

assignment (due Thursday 2/17):

Wednesday 2/16 @ 4:00: Sophie Tahran in the Professional Writing Minor Graduate Speaker Series

Thursday 2/17: feedback on mood boards; Photo editing tutorial #3: Selecting & Combining

assignment (due Tuesday 2/22):

  • respond to discussion #8 on color

WEEK 8

Tuesday 2/22: feedback on color palettes; creating mockups in Photoshop

assignments (due Thursday 2/24):

  • complete the mockup exercise and be prepared to share it in class on Thursday 2/24
  • finalize your color choices and create your color draft; be prepared to share this draft in class on Thursday 2/24
  • optional: create a page or pages for your imagery section, perhaps using a moodboard

Thursday 2/24:  feedback on color drafts and mockups; page layout video and InDesign tutorial

assignment (due Tuesday 3/1):

  • read The Big Four
  • respond to discussion #9 on page design
  • layout sample pages for the logo, typography, and/or color section(s) of your BSG and upload them to the “page drafts” folder in our class Google drive for class on Tuesday 3/1

WEEK 9

Tuesday 3/1: feedback on page layouts; covers/table of contents design

assignment (due Thursday 3/3):

  • create drafts of covers and table of contents and upload them to the “cover toc drafts” folder in our class Google drive for class on Thursday 3/3
  • read through the intro/welcome/about and brand identity/style sections of student BSG examples

Thursday 3/3: feedback on layouts; focus on writing content and style

  • for the intro/welcome and mission/style sections:

assignment (due Tuesday 3/8):

  • respond to discussion #10 on writing advice
  • create drafts of the introduction/welcome and (optional) brand identity/style sections and upload them to the “intro drafts” folder in our class Google drive for class on Tuesday 3/8

WEEK 10

Tuesday 3/8: feedback on drafts

assignment (due Thursday 3/10):

  • create a complete draft of your Brand Style Guide
  • upload the draft to the “complete drafts” folder in our class Google drive for class on Thursday 3/10

Thursday 3/10: feedback on BSG drafts

assignment (due Friday 3/11 – Wednesday 3/16 at 5:00 pm):

  • complete the Brand Style Guide project and upload the PDF to our shared Google folder on or before Friday 3/11 – Wednesday 3/16 at 5:00 pm

Friday 3/11 – Wednesday 3/16 at 5:00 pm: Brand Style Guide project due